An integrated marketing communications campaign proposal for ang mahiwagang black box ABS-CBN TVplus

An integrated marketing communications campaign proposal for ang mahiwagang black box ABS-CBN TVplus

The Philippines has over 17M TV households. Over 80% are on free analog TV service. Pay digital cable TV service remains a luxury that is out of reach for the common Filipino. More than half of the households on analog have poor TV experience with grainy and blurry images. Also, analog can carry onl...

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Bibliographic Details
Main Author: Austria, Matt Alistair Leano
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Communication in marketing > Philippines
Television > Receivers and reception
Digital television > Philippines
ABS-CBN TVplus
ABS-CBN Broadcasting Corporation (Philippines)
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5239
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/5239

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