Integrated marketing communications campaign for engaging U.S. alumni in the Philippines for education USA

In a third world country like the Philippines, studying abroad is more than just opportunity. For the privileged few who get to study abroad, education becomes a tool for diplomacy, preparing them to the bigger role they will play in the society. Whatever it takes, they instantly become pride of the...

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Bibliographic Details
Main Author: Jamila, Abigail G.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5296
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Institution: De La Salle University
Language: English