An integrated marketing communications campaign for the Zen institute, facial whitening products

This Integrated Marketing Communications (IMC) campaign is designed for The Zen Institute, a medical spa which pursues holistic health which in turn beautifies one's face, body and health. They carry the principle 'the art of beauty perfected from within.' The creative and media objec...

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Bibliographic Details
Main Author: Tanhueco, Jasper Lambert H.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5300
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Institution: De La Salle University
Language: English