Innovating the perception on pawning: An integrated marketing communications campaign for Villarica pawnshop
As mankind's oldest financial institution, pawnbroking carries on a tradition with a rich history. Pawnbroking can be traced back at least 3,000 years to ancient China, and has been found in the earliest written histories of Greek and Roman civilizations. (Wordpress.com,2017) In fact, statutory...
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| Format: | text |
| Language: | English |
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Animo Repository
2017
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5334 |
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| Institution: | De La Salle University |
| Language: | English |