Delimondo corned beef (Jaka Food Processing Corporation) advertising campaign

• Main Author: Lumanao, Pearl Avone G.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Marketing > Philippines; Canned foods > Philippines; Canned foods industry > Philippines; Processed foods > Philippines; Food industry and trade > Philippines; Corned beef > Philippines; Jaka Food Processing Corporation
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5339
• Institution: De La Salle University

Filipinos has unique appetite for food consuming the meals in average per day. One of the major industries that reaped benets of this significant behavior is the Philippines canned food industry. It is considered as the largest canned food market in Southeast Asia. Corned beef sales alone generated...