Integrated marketing communications campaign for Tupperware Brands Philippines: Baby care plus+ natural care

The baby and child specific product industry is a Php 8.1 billion industry based on the latest report of Euromonitor in May of 2016, with the toiletries sub-category as the highest contributor in the industry with Php 4.4 billion by end of 2015. From previous year, there was a 4.1% increase in growt...

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Bibliographic Details
Main Author: Arre, Trixie Marie Caravana
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5340
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Institution: De La Salle University
Language: English
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