An integrated marketing communication campaign for Solstice by Ilustrado

Solstice by Ilustrado, a merger of two great culinary brands, offers a fusion of modern continental and heritage Filipino-Spanish cuisines. It brought together the rich history and heritage and the modern culinary twist with its reinvented menu. The refreshed menu is complemented with a carefully ch...

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Bibliographic Details
Main Author: Pimentel, Katrina Espineli
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5346
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12184/filename/0/type/additional/viewcontent/CDTG007001_F.pdf
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Institution: De La Salle University
Language: English