An integrated marketing communications campaign for ride revolution

• Main Author: Gomez, Paolo Miguel G.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Physical fitness > Health aspects; Exercise > Physiological aspects; Diet therapy > Philippines; Exercise therapy > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5347
• Institution: De La Salle University

There are a lot of diet programs that is happening every week. People have been more and more open to new fitness and weight loss programs. However, the right approach to weight loss is to change your lifestyle, permanently. People need to feel that the benefits of changing their behavior will outwe...