An integrated marketing communications campaign for Playa Calatagan
Playa Calatagan is a 92-hectare seaside development located in Calatagan, Batangas. It belongs to the leisure property segment, where interest for the product is derived from the concept of rest and recreation and revenue is generated from rental and / or ownership. Playa Calatagan is developed by L...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5349 |
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| Institution: | De La Salle University |
| Language: | English |