An integrated marketing communications campaign for Office of Sports Development
The primary goal of this marketing campaign is to increase the exposure of the Unsung Heroes of De La Salle University. In doing so, the campaign aims to drive attention, spark interest, create desire and ultimately encourage the support of the Lasallian community. Along with this, the campaign aims...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5351 |
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| Institution: | De La Salle University |
| Language: | English |