Improving the regularity of monthly assessment and planning sessions in Philkraft Wellness Corporation

• Main Author: Dycontreras, Marjure Rodrose N.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Business enterprises > Philippine > Finance; Corporations > Philippines > Finance; Philkraft Wellness Corporation
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5374
• Institution: De La Salle University

In any sales company, collaboration between sales and marketing teams re deemed very important. Without a clear understanding of the roles of each team in the overall planning and evaluation of promos and programs and how they fulfill these roles cohesively may cause confusion in marketing and sales strategies and eventually, may hurt the company's bottom line. The unclear assessment is brought about by irregularity of planning sessions held by the sales and marketing teams of the WINGS Business unit in Philkraft Wellness Corporation. Different tools that were used in this project are the 5 whys, force field analysis, three types of inquiry and the ladder of inference. Informal discussions, one on one meetings and group meetings were held to identify the issue and agree on an intervention. The intervention during the first cycle of this action research focused on is to regularize monthly assessment and planning sessions (MAPS) within the unit. In each cycle, a Gantt chart was prepared to ensure timeliness and monitoring of activities. The group became successful in terms of regularizing the MAPS, although as the group evaluated, a noticeable low participation among those in levels 3 and 4 of Sales. The feedback and ideas from these people are very much needed because they are the ones on field. Still monitoring the regularity of MAPS, Cycle 2 became an improvement of cycle 1 in terms of increasing participation during the meetings. The upper sales and marketing people agreed to employ coaching and simple reward programs to increase their participation. Prior to the action research, planning and assessments are being done during sales and marketing meetings which are not held on defined dates or days and only involves the level 1 and 2 of sales and level 1 of marketing. This resulted to confusion in the overall implementation of strategies. Because of this action research, MAPS has emerged and key programs were established. This also fostered stronger collaboration between sales and marketing, not just the higher ups, but down the line.