Piloting business model innovation in the DLSU Center for Business Research and Development: General and specific action research cycles
Purpose. The purpose of this paper is to showcase how business model innovation was piloted and implemented in the DLSU Center for Business Research and Development through the use of an insider action research methodology, adherent to the standards of Coghlan and Brannick (2014) Design. This study...
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Main Author: | |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2016
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Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5425 |
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Institution: | De La Salle University |
Language: | English |