An action research on increasing awareness on the tourism brand of Taal, as the heritage town of the South

• Main Author: Biscocho, Bamielga Roselle R.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Tourism > Management > Philippines > Taal; Culture and tourism; Historic sites
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5428
• Institution: De La Salle University

This action research is about increasing awareness on the tourism brand of Taal as a heritage destination in the South. The methodology used for this research is the action research cycle with a combination of frameworks - Lewin's Change Management Model change management framework and Destinat...