Establishing a system of monitoring and control for the pre-event and logistics of a global cosmetics brands marketing activities

• Main Author: Ebrada, Nicola Mari B.
• Format: text
• Language: English
• Published: Animo Repository 2018
• Subjects: Marketing; Wholesale trade; Retail trade; Cosmetics industry > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5484
• Institution: De La Salle University

Brand X is a global cosmetics brand under the Skincare and Cosmetics Division of ABC Corporation, a top well-known Philippine wholesale/retail distribution company. The issue of the team missing to send important items during the brand's marketing activities or events have become recurring, due...