Just for laughs?: Examining the relationships of humor, gender representation, and symbolic violence on the Instagram page, Blogger Jowas

This research paper looks at the popular Instagram account called Blogger Jowas, which is a parody page primarily focused on poking fun at some of the country's most popular women online influencers. The qualitative study aims to analyze how the men behind the Instagram page humorously represen...

Full description

Saved in:
Bibliographic Details
Main Author: De Guzman, Nickky Faustine P.
Format: text
Language:English
Published: Animo Repository 2018
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5590
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
Description
Summary:This research paper looks at the popular Instagram account called Blogger Jowas, which is a parody page primarily focused on poking fun at some of the country's most popular women online influencers. The qualitative study aims to analyze how the men behind the Instagram page humorously represent their girlfriends online. By categorizing the posts according to themes through thorough content, textual, and thematic analyses according to what each meme and its hashtags say, the research study unpacks the generated themes and explain the content, context, and connection of hashtags/captions and photos. Further, the study illustrates how the generated themes are forms of symbolic annihilation, symbolic violence, and backlashes against the women using discourse analyses and encoding of the publics comments. The research finds out that the humor devicessatire, parody, sarcasm, burlesque present in the account are used to critique the women and laugh at them. While there are no brute force and imminent danger caused by the humor and laughter against the women, the studied themes in the Blogger Jowas show symbolic violence, symbolic annihilation, and backlash of women.