Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences

The demand for graphic design stems from its effectiveness in relaying intended meaning through creative visual representations. While its functionality is often the subject of interest, this paper takes an alternative view on graphic design not as a medium of communication, but as a relevant profes...

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Main Author: Aceron, Ace Martin
Format: text
Language:English
Published: Animo Repository 2018
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Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5627
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-12465
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-124652021-01-30T01:10:24Z Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences Aceron, Ace Martin The demand for graphic design stems from its effectiveness in relaying intended meaning through creative visual representations. While its functionality is often the subject of interest, this paper takes an alternative view on graphic design not as a medium of communication, but as a relevant profession to be explored in light of the experience of Filipino graphic designers who struggle to reconcile their artistry with client or company needs and preferences. The research used qualitative methods such as focus group discussions, in-depth interviews, and case studies. By gathering personal insights of Filipino graphic designers across different fields, this paper finds that there are walls to communication that often hinder successful design negotiation. Breaking through the barriers to negotiation calls designers to employ professional standard approaches in order to establish an interdependent working relationship with the client and produce a good design. Among the results discussed in this paper include the concept of strategic artistry as an approach that presents a solution to unfavorable designer-client negotiations yet opens debate in the absence of a code of ethics for graphic designers in the Philippines. The overall findings of this research hope to share the realities in the profession to build awareness of the challenges faced and the solutions available in enhancing the level of professionalism in the graphic design practice. The theoretical underpinnings of the conceptual framework used in this research is guided by Cheney and Ash crafts theory on professionalism. 2018-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/5627 Master's Theses English Animo Repository Graphic artists--Philippines Graphic arts--Philippines
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Graphic artists--Philippines
Graphic arts--Philippines
spellingShingle Graphic artists--Philippines
Graphic arts--Philippines
Aceron, Ace Martin
Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences
description The demand for graphic design stems from its effectiveness in relaying intended meaning through creative visual representations. While its functionality is often the subject of interest, this paper takes an alternative view on graphic design not as a medium of communication, but as a relevant profession to be explored in light of the experience of Filipino graphic designers who struggle to reconcile their artistry with client or company needs and preferences. The research used qualitative methods such as focus group discussions, in-depth interviews, and case studies. By gathering personal insights of Filipino graphic designers across different fields, this paper finds that there are walls to communication that often hinder successful design negotiation. Breaking through the barriers to negotiation calls designers to employ professional standard approaches in order to establish an interdependent working relationship with the client and produce a good design. Among the results discussed in this paper include the concept of strategic artistry as an approach that presents a solution to unfavorable designer-client negotiations yet opens debate in the absence of a code of ethics for graphic designers in the Philippines. The overall findings of this research hope to share the realities in the profession to build awareness of the challenges faced and the solutions available in enhancing the level of professionalism in the graphic design practice. The theoretical underpinnings of the conceptual framework used in this research is guided by Cheney and Ash crafts theory on professionalism.
format text
author Aceron, Ace Martin
author_facet Aceron, Ace Martin
author_sort Aceron, Ace Martin
title Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences
title_short Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences
title_full Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences
title_fullStr Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences
title_full_unstemmed Reconciling art and business: A study on how select Filipino graphic designers negotiate their individual designs with clients needs and preferences
title_sort reconciling art and business: a study on how select filipino graphic designers negotiate their individual designs with clients needs and preferences
publisher Animo Repository
publishDate 2018
url https://animorepository.dlsu.edu.ph/etd_masteral/5627
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