Building relationship among stakeholder partners in social media: A baseline study for microfinance institutions in the Philippines

• Main Author: Antes, Raffy Mundo
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Internet in public relations > Philippines; Microfinance > Philippines; Financial services industry > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5749
• Institution: De La Salle University

There were various arguments and predictions that social media is promising and that it will force various organizations to rethink its approach on building relationship among its stakeholder partners. In the Philippines, especially from the microfinance industry, at least 62% are already in social...