Increase knowledge among employees of multinational XYZ to boost participation in CSR activities

• Main Author: Vargas, John D.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Social responsibility of business; Supervision of employees; Personnel management
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5779
• Institution: De La Salle University

This action research intends to address the lack of knowledge in CSR activities among employees of Multinational XYZ. Our objective is to reach 60% and 90% participation for 2014 and 2015 respectively. Several concerns were raised and eventually an issue was identified through the collaboration with core team and HR Lead. Data were gathered from interviews, focus group discussions, brainstorming, statistics from CSR Assistant and multiple meetings and discussions. Using the Knowledge Engine model, we bridged the gap between knowledge and action by focusing, targeting, acquiring and structuring knowledge that will impact employees participation. We were guided by Beckhard Change Framework and ADKAR Change model to manage transition from present to future state. After 2 cycles, CSR participation rose beyond our expectations. It was shown on this action research the importance of delivering knowledge into action and the emergence of Corporate Social Responsibility (CSR) as an important driver for employee engagement.