Movie induced tourism: Images of the Japanese on France as a tourist destination

• Main Author: Labignette, Hilda Raysag
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: France—Description and travel—In motion pictures; Japanese > Travel; East Asian Languages and Societies; Japanese Studies
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5854; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12693/viewcontent/CDTG004172_P__1_.pdf
• Institution: De La Salle University

This study described the images and perceptions of France as a tourism destination perceived by Japanese students who watched different types of movies: the positively assessed and the negatively assessed French movies. The study primarily employed descriptive research design that combined quantitative and qualitative approaches. The quantitative approach pertained to the use of image survey and the qualitative approach used the Focus Group discussions. Results showed that there are certain cognitive and perceptive attributes of tourism destinations that are highly influenced by movies depiction. However there are certain cognitive aspects that are not influenced at all. Affective attributes measured proved to be strongly affected by the type of movies seen. The overall image assessment of France among the Japanese revealed to be towards the positive scale. It is concluded that movies are important tool in enhancing images of tourism destination. There maybe certain attributes that are not readily influenced by movies such as stereotyped images but good movies depiction of these destinations will certainly help in improving tourism destination images.