Fully Filipino owned advertising agencies: An examination of the legal and business factors that affect competitiveness
The Philippine Constitution provides that advertising agencies must be at least seventy percent Filipino owned, because the industry is impressed with public interest. Despite leaving only as much as thirty percent to foreign owners, the Philippine advertising industry is dominated by multinational...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2008
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6476 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=12983&context=etd_masteral |
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| Institution: | De La Salle University |
| Language: | English |