The role of mood in understanding the relationship between helping behavior and purchasing intent
The paper examined the role of mood in facilitating purchasing intent when store employees display helping behavior. Data was gathered by conducting survey to 231 shoppers in selected appliance centers. Using Structural Equation Modeling (SEM), results revealed that employees’ mood had a direct effe...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6045 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=13091&context=etd_masteral |
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| Institution: | De La Salle University |
| Language: | English |