The role of mood in understanding the relationship between helping behavior and purchasing intent

• المؤلف الرئيسي: Villaluz, Diana L
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2010
• الموضوعات: Consumer behavior; Mood (Psychology); Helping behavior; Psychology
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/6045; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=13091&context=etd_masteral

The paper examined the role of mood in facilitating purchasing intent when store employees display helping behavior. Data was gathered by conducting survey to 231 shoppers in selected appliance centers. Using Structural Equation Modeling (SEM), results revealed that employees’ mood had a direct effe...