Improving the technical product knowledge of the sales agents of a family business

• المؤلف الرئيسي: Yuquico, Ryan
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2020
• الموضوعات: Sales personnel—Training of; Family-owned business enterprises; Entrepreneurial and Small Business Operations; Sales and Merchandising
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/6036; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13133/viewcontent/Yuquico_Ryan_11380772_Improving_the_Technical_Product_Knowledge_of_the_Sales_Agents_of_a_Family_Business_1_Redacted.pdf
• المؤسسة: De La Salle University

The main focus of this Integrative Action Research paper is to improve the product knowledge and training program for our company‟s sales agents and staff. This has provided resolution to the main issue which is the lack of technical expertise and product knowledge among our sales agents. It is our...