An action research on introducing digitization and retail to a small family business (Ajia Machine Shop)

Purpose. The purpose of this Action research paper is to introduce digitization and retail to a small family business engaged in wholesale and distribution for the purpose of business sustainability, and to help the company survive and grow amidst the pandemic.Design. This action research is based o...

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Bibliographic Details
Main Author: Tiu, Annica Kristin J.
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6171
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13232/viewcontent/Tiu_Annica_11771313_Introducing_Digitization___Retail_to_a_Small_Family_Business_Redacted.pdf
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Institution: De La Salle University
Language: English