Integrative action research concept paper: Improving the visibility, attractiveness, and sales of TTPPH Online Bookstore for the benefit of its customers and stakeholders

• Main Author: Olea, Arthur Allain D.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Internet bookstores; Internet bookstores—Marketing; Business Administration, Management, and Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6162; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13241/viewcontent/OLEA__ARTHUR_ALLAIN_edited.pdf
• Institution: De La Salle University

TTPPH is a Locally owned online bookstore which has been established on March 26, 2020. The online store mainly sells Books, notebooks, and children's puzzles. The business started with 26 Skus, 53 items in total with a starting capital of 18, 330.PHP. The store was initially founded and operat...