An integrated marketing communications campaign for Petnecessities by Petworld dog shampoo and soap
Petworld, a Philippine economy or low-priced pet shop chain from Cagayan de Oro with stores in the National Capital Region (NCR), is interested in having its own premium yet competitively priced brand of pet care products. And for this, Petworld is to form a new company, which will be referred to as...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6246 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13320/viewcontent/Leong_AlvinBoaz_11791233_1Edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |