An integrated marketing communications campaign for Butterpanda Pastries
The Filipinos’ obsession for cakes and pastries have grown to different varieties - from the usual sweet variants that satisfy their sweet tooths to savory ones. Philippine Statistics Authority stated in a 2016 Annual Survey of Philippine Business and Industry released in 2019 that bread, cakes, pas...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6240 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13326/viewcontent/Dy_Jessica_11771844_IMC_for_Butterpanda_Pastries_2Edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |
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