An integrated marketing communications campaign for Danes Cheese: Sweet & creamy processed filled cheese product
The proposed integrated marketing communications campaign is made for Danes Cheese, a CDO Foodsphere Inc. dairy brand, focusing on their newly introduced flavored cheese block variant called Danes Cheese Sweet and Creamy. The acceptance of Filipinos towards sweetened food products as well as flavore...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6286 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13350/viewcontent/Laserna_Darla_Mae_11888547_IMC_edited.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |