Influencing mobile payment adoption among generation X and Y

This study aims to provide leads to various industries interested in understanding factors influencing mobile payment adoption in the Philippines specifically amongst Generation X and Y. Apart from determining motivational factors, the research paper also analyzes the similarities and differences in...

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Main Author: Valencia, Maria Veronica Sheena T.
Format: text
Language:English
Published: Animo Repository 2019
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6420
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13491/viewcontent/Valencia_MVS2_Redacted.pdf
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-13491
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-134912022-10-07T05:48:29Z Influencing mobile payment adoption among generation X and Y Valencia, Maria Veronica Sheena T. This study aims to provide leads to various industries interested in understanding factors influencing mobile payment adoption in the Philippines specifically amongst Generation X and Y. Apart from determining motivational factors, the research paper also analyzes the similarities and differences in how these two cohorts intend to perform the specific behavior. Conceptual framework of the study relies on the empirically-tested Decomposed Theory of Planned Behavior by Taylor and Todd. Results thru Smart PLS show that indicator variables for Generation Y are all significant except for Perceive Ease of Use and for Generation X, Perceived Behavioral Control is not supported. Furthermore, Multi-Group Analysis was used to assess significant difference in Generation X and Y data sets and concludes that only Self-Efficacy is supported. The results presented allows marketers understand both Generations in the Philippine context. 2019-04-01T07:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etd_masteral/6420 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13491/viewcontent/Valencia_MVS2_Redacted.pdf Master's Theses English Animo Repository Consumers' preferences Consumer behavior Conflict of generations Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Consumers' preferences
Consumer behavior
Conflict of generations
Marketing
spellingShingle Consumers' preferences
Consumer behavior
Conflict of generations
Marketing
Valencia, Maria Veronica Sheena T.
Influencing mobile payment adoption among generation X and Y
description This study aims to provide leads to various industries interested in understanding factors influencing mobile payment adoption in the Philippines specifically amongst Generation X and Y. Apart from determining motivational factors, the research paper also analyzes the similarities and differences in how these two cohorts intend to perform the specific behavior. Conceptual framework of the study relies on the empirically-tested Decomposed Theory of Planned Behavior by Taylor and Todd. Results thru Smart PLS show that indicator variables for Generation Y are all significant except for Perceive Ease of Use and for Generation X, Perceived Behavioral Control is not supported. Furthermore, Multi-Group Analysis was used to assess significant difference in Generation X and Y data sets and concludes that only Self-Efficacy is supported. The results presented allows marketers understand both Generations in the Philippine context.
format text
author Valencia, Maria Veronica Sheena T.
author_facet Valencia, Maria Veronica Sheena T.
author_sort Valencia, Maria Veronica Sheena T.
title Influencing mobile payment adoption among generation X and Y
title_short Influencing mobile payment adoption among generation X and Y
title_full Influencing mobile payment adoption among generation X and Y
title_fullStr Influencing mobile payment adoption among generation X and Y
title_full_unstemmed Influencing mobile payment adoption among generation X and Y
title_sort influencing mobile payment adoption among generation x and y
publisher Animo Repository
publishDate 2019
url https://animorepository.dlsu.edu.ph/etd_masteral/6420
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13491/viewcontent/Valencia_MVS2_Redacted.pdf
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