The effects of brand equity and service quality on customer revisit intention in fast casual restaurants
The rapid increase in out of home food consumption and the inevitable rise of middle class in the Philippines of recent days paved way for foodservice consumers to eat out more frequently in mid-priced restaurants. With this ongoing market trend, the purpose of this study is to investigate how revis...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6419 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13492/viewcontent/PADUA_FINAL_Thesis_Paper_1207b.pdf |
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| Institution: | De La Salle University |
| Language: | English |