Philippine e-commerce laws and their effect on the buying behavior of customers of B-C online transactions
This study involves a series of tests to determine whether the following factors: convenience, security, privacy, adequacy of safeguards, social acceptability and the legal aspects affect buying behavior of B-C online transactions. It was found that public awareness of Philippine e-commerce laws, so...
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| Format: | text |
| Language: | English |
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Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6877 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | This study involves a series of tests to determine whether the following factors: convenience, security, privacy, adequacy of safeguards, social acceptability and the legal aspects affect buying behavior of B-C online transactions. It was found that public awareness of Philippine e-commerce laws, socio-economic factors and security issues in e-commerce websites are the major factors that affect the buying behavior of Filipino B-C online consumers. |
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