Marketability of probiotics in the Philippines
This thesis described the attitudes of consumers on probiotics. Consumers are aware of probiotics. A regression analysis was used to show the results of marketing mix on consumer attitudes. The results showed that doctors, internet and news had an impact on consumer’s attitude on probiotics. A mean...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6806 |
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| Institution: | De La Salle University |
| Language: | English |