Enhancing reach for an online travel agency through effective targeting and product positioning
One of the major challenges in the survival of start-up businesses is to come up with products that people want to buy. This problem is magnified by not having a defined target, which makes it more difficult to sell to a market that will be interested in its offerings. In today’s competitive e- comm...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/7037 |
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| Institution: | De La Salle University |
| Language: | English |