Formalizing the marketing of CoolWorx Co.
In this action research, we focused on addressing CoolWorx Co.’s absence of a formal marketing strategy. In one of our discussions, we determined that something is amiss in our processes in marketing our products. Manifestations of no formal marketing were no clear target markets, lack of interest,...
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| Format: | text |
| Language: | English |
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Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/7061 |
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| Institution: | De La Salle University |
| Language: | English |