A study of the marketing strategy of Electra Corporation
This study aims to quantify the markets affecting refrigerators, room air-conditioners, and television receivers which shall serve as guides to the management of Electra Corporation in setting its sales objectives. The market for each of the three products were defined, quantified, and subsequently...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1970
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/125 |
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| Institution: | De La Salle University |
| Language: | English |