FCB Realty Corporation: a corporate strategy for the next fiscal period

• Main Author: Ching, Eddie S.
• Format: text
• Language: English
• Published: Animo Repository 1994
• Subjects: Corporate planning; Modular construction; xx2 Buildings; Prefabricated; Business
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/1604
• Institution: De La Salle University

This paper aims to identify the present strategies undertaken by FCB Realty Corporation (The name of the Company and all of its major participants have been changed upon the request of the Management.) in the following areas: Marketing, Production, Finance and Human Resources, and to present a propo...