A strategic plan for BPI Card Corporation (BCC)
It is believed that the Philippines is highly considered as an important market among foreign players expanding in the region. The credit card industry is growing at the rate of 30% annually. The reasons are lower rates, more features, and more competition in the credit card business. The market per...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1998
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2079 |
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| Institution: | De La Salle University |
| Language: | English |