Strategy formulation and implementation: Service line credit card

• Main Author: Bautista, Johnny B.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2089
• Institution: De La Salle University

At the start of its operations, PFSI was determined to achieve its corporate objective of 10% Return On Investment by having 5, 00 cardholders with an average credit limit of PHP15, 000. An allowance of 10% was allocated for bad debt. In December 31, 1997, the audited income statement registered a n...