Corporate strategies for the First Galleon Family Fund

• Main Author: Catapang, Carla Cecilia P.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2100
• Institution: De La Salle University

An industry is a group of firms producing products that are close substitutes for each other and it satisfies the same needs and wants. The First Galleon Family Fund exists and competes in the Financial Services Industry. The firms in this industry provide the pooling of funds for users with investments needs offering of protection, safekeeping and income-earning outlets for funs provides payment services as card and bill payment services and providing financial advice for both fund users and providers. Using the framework of SMART (Specific, Measurable, Attainable, Results-Oriented and Time Bound), the following are the proposed corporate objectives of The First Galleon Family Fund: 1. To increase Net Asset Value Per Share by at least 15% in 1998. 2. To be the leading mutual fund in the country by year 2002.