Term paper on competitive strategy for California Manufacturing Company's peanut butter business

• Main Author: Catilo, Jose Vicente Miguel E.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2101
• Institution: De La Salle University

The California Manufacturing Company, Inc. is one of the top 100 multi-national corporations of the country today. CMC presently is the key industry player in the peanut butter business. In 1995 it control 39.5% of the peanut butter domestic market, however in 1996 its market share declined by 3.5%....