Strategic plans for Dowell Container and Packaging Corporation

• Main Author: Ceniza, Anna Karina Victoria
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2103
• Institution: De La Salle University

Dowell Container and Packaging Corporation was established on 8 June 1971 and is engaged in the manufacture of corrugated cartons. With a track record of three (3) decades in the packaging and container business, it has situated itself as a reliable and efficient manufacturer of quality customized corrugated boxes and containers. Adhere to specification, printing and art design has been the companys trademark. As a consequence of its dedication to quality, Dowell Container and Packaging Corporation has consistently been one of the top 500 corporations in the country, having share of the total market in the packaging and container industry. With the advent of servicing the varied needs of the packaging and container industry, Dowell Container and Packaging Corporation which was spun off from Rowell Industrial Corporation, expanded its group in order to meet the demands of the industry through its affiliate companies namely Rowell Industrial Corporation, Rowell Plastic Corporation and Rowell Lithography and Metal Closure, Inc. Dowell Container and Packaging Corporation belongs to the Packaging Industry. The industry satisfies the need to hold or contain a product for transport, distribution, storage, retailing and end-use. An environmental analysis of the industry where Dowell Container and Packaging Corporation belongs was conducted based on the Five (5) Forces Model of Michael Porter as introduced in his book Competitive Strategy. These forces are: the entry barriers, rivalry among existing competitors, pressure from substitutes, bargaining power of buyers and suppliers.