A case of strategic planning for Goldilocks Bakeshop, Inc.

• Main Author: C., Romeo Yu
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2106
• Institution: De La Salle University

Goldilocks Bakeshop Inc. is a registered name in the banking of bread cakes, pastries, pries and similar perishables bakery products including hopia and doughnut making but it has ventured as well into the fastfood industry by offering specifically Filipino meals like dinuguan, arroz caldo, lumpiang sariwa and other Filipino delicacies. It is in the top 100 corporations in the Philippines with the ranking of 246 in 1997 and 241 in 1996. It started as a small store in a one-door apartment in Pasong Tamo and now has 85 outlets and two affiliate companies. They have also started franchising their products to selected retail outlets in the country. Through the years, Goldilocks is a family controlled business although it has started professionalizing its ranks some years back. It has been daring in its strategic plans so that it could propel its revenues to a record high. It simple vision of producing high quality, high value but affordable products has guided every aspect of its business operations. Its present strategies of product development where the stress on passion for quality and innovation, its focus on relationship with customers, the extensive advertising for its products in whatever media is deemed appropriate, its expansion program both in capacity and location, its pricing policy, its concern for its rank and file are vital elements for its good performance in the market.