Corporate strategy for Metropolitan Bank and Trust Company

The Banking industry in the Philippines is highly competitive. There are more than seventeen thousand banks and branches competing with one another to get a share of the market. With similar products and services being offered, banks have to find a unique selling point to lure clients to bank with t...

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Bibliographic Details
Main Author: Ching, Christine
Format: text
Language:English
Published: Animo Repository 1999
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/2107
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Institution: De La Salle University
Language: English

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