A strategy for the Shipmanning agency in relation to Ventis Maritime Corporation

• Main Author: Clerigo, Carmelita C.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2112
• Institution: De La Salle University

Ventis Maritime Corporation is an organization formed nine years ago whose primary function is to serve the manning requirements of its customer, Kawasaki Kisen Kaisha, Ltd. ( K Line) and subsidiaries. K Line is a Japanese firm who owns a fleet of vessels for its sea transportation business. Filipino seafarers are the choice of many ship owners including K Line to man their vessels because of its competencies, hard work and dependability. The following pages of this report will give us the general information about the shipmanning agency, the participation of the government, specifically the Philippine Overseas Employment Agency and the Labor Office, the banks, the Philippine Embassy, the labor force, the foreign shipowners, and their contribution to the Philippine economy. It will furnish us the industry analysis using the five competitive forces of Michael Porter such as (1) threat of new entrants (2) rivalry among existing competitors (3) bargaining power of suppliers (4) the bargaining power of buyers and the (5) threat of substitute products or services. These forces will determine the industrys intensity of competition, profitability and the strongest force or forces governing and become crucial in the formulation of strategic planning. Industry opportunities and threats are likewise illustrated for us to understand the potential growth of this kind of business in the future. The information about the company, Ventis Maritime Corporation was cited, where is it today, how it grew since its incorporation in 1989, its strategies, social responsibilities, and its supplement to the Philippine economy in terms of the inward Dollar remittances from different parts of the world to the Philippines. The next part is a recommendation on how Ventis Maritime Corporation to be ahead with its competitors by formulating a strategy best applicable to its needs and the requirements of its customers both external and internal. Since Ventis is a service company, it is thought that the best approach is a proposal to adopt a Service-Quality Model to maintain customers loyalty and profitability in the years to come. A detailed discussion of the service quality model is lengthily explained for the management to realize the magnitude of customers satisfaction in running the service business like Ventis. While the management has adopted a move to improve its services to the customers such as ISO, it is believed that the management should not stop thinking of new modern ways to develop a model adaptable to the changing needs of the company. The description of the 7 S Framework is briefly discussed, as I believe these framework best fits to the implementation of the proposed strategy. Finally, the 5-year financial projection with the assumption of growth in number of vessels from K Line and its subsidiaries, together with the employees, shareholders and the seafarers. The projection shall be the basis of Ventis to encourage its principals to increase the number of vessels for the from k Line and its subsidiaries, together with the employees, shareholders and the seafarers. The projection shall be the basis of Ventis to encourage its principals to increase the number of vessels for the company to be profitable.