Corporate strategies for Maxim's Tea House

Maxims Tea House operates as a full-service restaurant offering a wide variety of Chinese cuisine. Established in 1978, Maxims Tea House chose to niche into a specific subsegment of the restaurant industry, as an upscale yet casual Chinese restaurant serving the middle socioeconomic groups. Since th...

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Bibliographic Details
Main Author: Garcia, Kenneth Mark F.
Format: text
Language:English
Published: Animo Repository 1997
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/2156
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Institution: De La Salle University
Language: English