Corporate strategies for Maxim's Tea House
Maxims Tea House operates as a full-service restaurant offering a wide variety of Chinese cuisine. Established in 1978, Maxims Tea House chose to niche into a specific subsegment of the restaurant industry, as an upscale yet casual Chinese restaurant serving the middle socioeconomic groups. Since th...
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Main Author: | |
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Format: | text |
Language: | English |
Published: |
Animo Repository
1997
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2156 |
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Institution: | De La Salle University |
Language: | English |