How can Vitarich Corporation achieve sustainable competitive advantage?

• Main Author: Lim, Oliver L.
• Format: text
• Language: English
• Published: Animo Repository 1996
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2179
• Institution: De La Salle University

This study aims to assist Vitarich in formulating a sustainable competitive strategy. The company main product, chicken, is a basic commodity which can be sold without advertising or promotional effort. Being an undifferentiated, the competitive advantage can be gained through cost leadership. Accor...