Term paper on a competitive strategy for Leatherette Industries Corporation: Bag exporter

• Main Author: Lin, I-Chun
• Format: text
• Language: English
• Published: Animo Repository 1996
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2181
• Institution: De La Salle University

Leatherette Industries Corporation (LIC) is an original-equipment-manufacturer (OEM) of a full range of quality bags for customers, most especially in the international scene. Their products are usually exported to Germany, U.K, U.S., Spain, Japan and Australia among others on a job basis. The compa...