Metrobank and branch banking: A paper on strategies adopted for sustained leadership in Philippine banking

• Main Author: Murillo, Gilbert Gerard G.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2206
• Institution: De La Salle University

The continuing efforts by the government to liberalize the economy has steadily pressured Metrobank to become a global player. But the countrys leading bank has stressed that it must first achieved leadership in the Philippines by fortifying its strengths at home, to maintain its hold of the domesti...