A strategic plan for Philippine Commercial International Bank

• Main Author: Palisoc, Mary Rofella L.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2224
• Institution: De La Salle University

The Philippine Commercial International Bank (PCIBank) will continue its tradition of banking excellence and enjoy is top position in the financial services industry by taking advantage of its corporate strengths and the opportunities offered by the industry. On the other hand, the company must be able to overcome its corporate weaknesses and confront business threats currently existing in the financial services industry. These shall be made possible by effectively executing and implementing competitive strategies formulated based on its corporate strengths and weaknesses and all the opportunities and threats present in industry. PCIBanks total resources shall reach to P365.0 billion and its loan portfolio shall reach P 219.0 billion by year 2000. The corporates net income by year 2000 shall reach P 8.517 billion with its net interest earnings growing at a rate of 25% annually. For the bank to fathom a possible downtrend growth in its corporate income as a result of increasing operating costs/expenses, the company must take significant steps in reducing its operating costs/expenses without sacrificing the high quality of its products and services. Therefore, to be able to maintain its strong foothold and its established position in the financial services industry, particularly in the banking system, PCIBanks generic strategy shall be Overall Cost Leadership. Specific strategies which the company has to undertake shall be to develop a strategic information system plan that would maintain a synergy among its product, people and technology, improve research and development efforts open more branches in emerging tiger regions of the country pursue aggressive portfolio growth in the areas of consumer lending, export financing and fee-based operations tighten coordination of all PCIBank units (with subsidiaries and business affiliates) upgrade extension offices and establish overseas tie-ups to widen its reach in international market and most importantly maintain its financial stability by putting up more capital assets. PCIBanks generic and specific strategies shall enable it to compete head-on with its competitors, especially with the foreign banks, to maintain its established position in the countrys financial system and to continue a big and significant role as a financial institution in the international arenahence, turning into a realization its corporate vision and mission globally.