Best Print Textile Finishing Corp.: A strategic plan

• Main Author: Sengia, Gloria S.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2266
• Institution: De La Salle University

Environment. Best Print Textile Finishing Corp. is in the textile industry, an industry that satisfies the need of the buyer group for materials that can be used to produce clothes and draperies. The macroenvironment that affects the industry is the Philippines political, economic, social and technological environment. The result of the macroenvironment scan reveals certain changes in economics, political, social and technological areas follows: 1. Changes in the economic indicators that indicate a slowdown in economic activities in 1998. 2. Changes in political phenomena as a result of the Presidential elections in 1998 3. Changes in demographics particularly in population 4. Changes in technology innovations. All these changes affect the competitive forces that act on the industry. As a result, there are certain changes in the competitive forces in the industry that lead to new set of opportunities and threats. Due to the economic slowdown of region, the only realized opportunity of the industry is the modernization and automation of machinery. Several threats have been defined from the analysis, they are the prolonged currency crisis, proliferation of internet that gives buyer full information, and trade liberalization, that will allow cheaper imported products to compete with the locally produced items that will result to more competition and less profit.